Let’s Play channels are an indie’s best friend. We’ll hook you up.
Boost exposure. Boost traffic. Boost sales.
"YouTubers gain prominence as discoverability becomes a problem on crowded digital storefronts" -
"McPixel creator Sos Mikolaj Kaminski said: "The largest force driving attention to McPixel at that time were 'Let's Play' videos. Mostly by Jesse Cox and Pewdiepie." This worked out well for Kaminski as he'd tried submitting McPixel to Steam several times and it kept getting rejected." -
"…when asked about whose opinion they trusted most when it came to games. However, the YouTubers won out -- 55.8 percent of respondents said they trusted YouTubers more than traditional press." -
GDC – September 2014
"The top 500 Let’s Play channels collectively have over 460 million subscribers and over 150 billion video views. That’s 44% more subscribers than the US population!" -
SocialBlade, October 2014